Mission & Value Statements Matter
Employees don’t want to work for a company that appears confused and directionless, and nephrologists are no different.
When attracting nephrologists to your practice it’s important to have clear mission and vision statements. Understanding a practice’s values and direction helps ensure the best fit between practice and nephrologist.
What are mission and vision statements and how do they differ?
A mission statement answers the big question, “Why does the practice exist?” A mission statement helps clients, physicians and employees understand the purpose of the practice.
An ideal mission statement is clear and concise. It is able to articulate your practice and what sets it apart from the competition.
Key elements of a mission statement are:
- Value – Why is this practice important to patients and employees?
- Inspiration – Why should individuals want to work for the practice? Why should patients select it?
- Plausibility – Is the statement reasonable?
- Specificity – Is it a general statement any business or practice could use, or is it individualized to relate to your practice?
Your practice’s strategies and tactics may change, but the general mission should remain a fixed concept.
A vision statement is the practice’s goal for the future. It sets a tone and long-range approach. The statement should capture how you define success.
A vision statement can be ambitious. A good vision statement will resonate with employees and give them something to strive toward.
As nephrologists evaluate potential clinics or hospitals, having an idea of what the practice stands for and where they hope to go in the future will help the individual understand if their own personal values and goals align
Combined, a practice’s mission and vision statement serve as a roadmap. They help guide and direct.
Mission and vision statements work best when they’re not created in a vacuum. To truly set the framework for your practice, employees, practitioners, and administration should have a hand in creating the statements, because they will be the ones implementing the ideal set out in the statements.
Well-crafted mission and vision statements will give employees, including new nephrologists, a better sense of purpose within the practice.